Aug. 7, 2025

Quick Lift: Flipping the Script on Self Doubt

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This Quick Lift episode recaps the game-changing takeaways from our conversation with Jill Avey.

In less than 10 minutes, we break down:

  • Why confidence is a skill, not a personality trait
  • How to shut down limiting beliefs with a simple phrase: “That’s not like me.”
  • The truth about executive presence and how to start cultivating it
  • Why being busy isn’t the same as being impactful—and how to reclaim your time
  • A simple daily habit that builds long-term confidence and keeps imposter syndrome at bay

Whether you’re eyeing your next promotion or simply trying to show up more fully, these insights are a fast-track to showing up bolder, clearer, and louder.

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Welcome to Loud and Lifted. I'm your host, Betsy

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Hamm. And in this quick lift episode, we're revisiting

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the powerful conversation with Jill Avey, leadership

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and career coach and founder of Sister Smart,

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who helps women step into bigger roles with confidence

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and clarity. This episode unpacks what's really

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standing in our way. And spoiler, it's not just

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a lack of skill or experience. It's our mindset.

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We talk about limiting beliefs, saboteurs, and

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the pressure to please, and what executive presence

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really means. And under 10 minutes, you'll walk

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away with powerful reframes, tactical tools,

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and a reminder that confidence is a practice,

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not a personality trait. Let's dig in. The first

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key takeaway, your saboteurs are loud, but you

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can talk louder. Jill talked about limiting beliefs

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and how they're your saboteurs. And just to clarify,

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a limiting belief is the internal story that

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you believe because you've been telling it to

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yourself for so long. So we all do that. Maybe

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I'm not good enough. I'm not smart enough. I'm

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not outgoing enough. Any of those things can

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be limiting beliefs you have about yourself.

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So what do you do? You have to change that. And

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it starts with one identifying what are those

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limiting beliefs that you have been telling yourself

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that aren't true. Then you have to challenge

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those limits. limiting beliefs that you have

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and you need to reframe them. You need to start

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telling a different story. It's just a shift.

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Jill said about saying, and that's not like me.

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When you think of some of those limiting beliefs,

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you're retraining your brain to become the version

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of who you want to be. I gave the example when

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she was talking about it, even sometimes it can

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be something very tactical. In the beginning

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of my career, I remember thinking I wasn't good

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with numbers. I wasn't good with accounting or

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finances and that kind of thing. And I started

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to believe that just because at that time marketing

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people weren't typically good with numbers. And

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I realized that wasn't really true. Sure. It's

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not my strength, not probably the best thing.

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I'm never going to be hired to be a VP of finance,

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but I started to believe that. So I had to really

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start to flip the script. I did some work, so

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I became better at that as well. But I started

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saying, no, I like numbers. I'm not bad at math.

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I'm not bad at numbers. And eventually, I started

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to believe the story, essentially, that I was

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telling myself. And I stopped saying that to

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other people, because that's part of it, too,

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is when we're constantly putting ourselves down,

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oh, I'm not organized was Jill's example, then

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people start to repeat that back to you. So now

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you're having that reinforced as well as having

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it in your own head, which we just have to kill

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it all. We just have to stop. and we need to

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reframe it and we need to start telling ourselves

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a different story. So action item for this one,

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pick one of those limiting beliefs, one of those

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thoughts that you have in your head and rewrite

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it. Start with a that's not like me and follow

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it up with the behavior or mindset you want to

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embody. Second takeaway, executive presence isn't

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a buzzword, it's your next level. Executive presence

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is what signals to others that your leadership

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ready. It's made up of communication, gravitas

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and appearance. But it's also your authenticity

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and how you treat people. Am I? Previous career.

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I heard that word a lot when you got to a certain

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level a director level and you wanted to be at

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that VP level or management level They would

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talk about executive presence and I remember

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not completely understanding what that means

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because let's be honest It's sort of subjective

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and it's different to everyone and I think depending

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what company you're at the expectation is different

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So all you can do is think about how are you

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showing up? And I think I've mentioned pie on

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multiple episodes and I'm really excited that

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we'll have Linda here to talk about Pi soon,

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but part of the Pi performance image exposure

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is that image. So it's how people talk about

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you when you're not in the room. How do they

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describe you? How do you portray yourself? How

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are you perceived in meetings and on teams calls?

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Are you present and engaged and poised and confident?

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Or are you sitting in the back of the room? Are

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you not speaking up? Are you sort of slouched

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over and just coming across like you aren't the

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expert in whatever area that you probably are?

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So Executive presence is really important whether

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you want to be a VP CEO or just you want to continue

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to grow in your career you really need to think

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about how you're being portrayed and how you're

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showing up and what you need to do in order to

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be to that next level and I'm sure if we all

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stop and think about people on leadership teams

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that we've worked for in the past you can think

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okay. Yeah, that person was really good, but

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their executive presence they walked into the

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room and everybody knew that they were in charge

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and they were going to be the ones making the

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decision so It's a confidence thing, right? Again,

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it kinda goes back to that confidence part. It's

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how you carry yourself, the confidence, the poise,

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the relationships. So this week, the action item

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is ask yourself, do I carry myself like a leader

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that I want to be? And then pick one area, whether

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it's your voice or your posture or boundaries

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or kindness, and level it up. And actually, I

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think the great part of this is too, is somebody

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that you trust, have that conversation, ask them

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for feedback. How do I show up? What do you think

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about my presence when I'm in the room? Whether

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it's your boss or a peer, it's great to get that

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outside person. The next key takeaway is busyness

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is not a badge of honor. We as women are socialized

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to be helpful, pleasing and nice, but too often

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that turns into chronic busyness and burnout.

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Now let's recap. Have you been listening to prior

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episodes? How many times we talk about being

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busy and overwhelmed and work -life balance.

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I mean, it's come up so much and that's because

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it's an issue. It's an issue for us as women,

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especially where we try to take on so much. So

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the juggling and the prioritizing is so important.

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So how do you get better? There's a reason we

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just kind of have to take a step back as we've

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talked in other episodes about looking at our

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calendar, being intentional, setting boundaries,

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scheduling time for what really matters, and

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just chill. Action item for this week. I know

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this has been an action item in the past, but

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say no to one thing this week that is not aligned

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with your goals. Reclaim your time with intention.

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And if you need more details on that, go back

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and also listen to Julia's episode from a few

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weeks ago. And the last key takeaway, confidence

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is built through gratitude and wins. Now, again,

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confidence has come up a lot in prior episodes

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and we've talked about you have to grow your

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confidence the same way that you grow your muscles

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and it's through practice and reps. Now, I really

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liked what Jill talked about with the mindset

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work and being intentional and the positive affirmation.

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She recommends that a very simple but powerful

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habit that you can do daily is write down three

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things you're grateful for. and what's going

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well every day. It's so easy, right? There's

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always three things to be grateful for. Maybe

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it's something really big. Maybe it's something

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really small. Maybe it's something as much as

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a client that you were trying to get a hold of

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finally called you back or gave you a compliment

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or you got put on a great project. It can be

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little things and it could be bigger things,

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but think about what you're grateful for every

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day and write it down. It's a great habit to

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get into. We also talked about keeping a victory

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folder or a win journal. And I love this. And

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as I mentioned on the podcast, it's something

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that I did and I don't know why I stopped, but

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having a victory file or folder or a wins journal,

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whatever you want to call it. It's just taking

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anything that was a win or a victory and putting

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it in one place, whether it's an email or somebody

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says something really nice about you, gives you

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a compliment. Maybe it's results of a campaign

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that you were part of, but put all of that in

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one spot. call it your wind journal, call it

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your victory notebook, but just continue to compile

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that. It's such an awesome thing in order to

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go back and look at that and say, oh, okay, wow.

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It helps to build your confidence, helps you

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to give you that credibility. And hey, let's

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be honest, honestly, if you were thinking about

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interviewing for a job in the future, you have

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this little wind folder that you can go back

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to and be able to pull ideas of things that happened

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that went really well. That to me is the bonus.

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The more important part is building your confidence

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by keeping track of those wins and what you did

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well. You're not too busy, too emotional, too

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under qualified or too late. You're capable and

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the only thing standing in your way right now

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just might be the story that you're telling yourself.

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Huge thanks to Jill for helping us reframe those

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beliefs and show up as the leaders we were meant

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to be. If this quick lift episode resonated with

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you, please send it to a friend who needs to

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hear it. Make sure you're following us on Instagram

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at Loud and Lifted Podcasts and subscribe wherever

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you listen to podcasts so you don't miss the

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next conversation. Until next time, keep leading,

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keep rewriting and keep getting loud and lifted.
Jill Avey Profile Photo

Executive Coach

Jill helps senior leaders develop so they can lead teams most effectively and grow to their full potential. She does this by supporting her clients to cultivate their strengths, empower their teams, and deliver better business outcomes as a result.

As a former executive, she has experienced the challenges leaders face firsthand. After 25 years, she left the corporate world to serve others and share her passion for leading that led to her success as a coaching manager.

After studying coaching at the International Coaching Institute, she earned her PCC certification with the International Coaching Federation (ICF). She is also certified in Conversational Intelligence, a discipline that uses neuroscience to improve team performance and to administer the Bates Communication ExPI Executive Presence 360 Assessment. She received her MBA from Columbia Business School with Dean’s List honors.

She believes that everyone has talents they haven’t yet fully realized. She is inspired to help her clients find deep fulfillment in their careers both personally and financially. She has been described by those who have worked with me as intuitive, curious, and authentic. As well, as a true thought partner who listens deeply to uncover what might not be readily apparent to expand her client’s thinking. Her approach is grounded in research, applied behavioral science, and her own personal experience.

Learn more about women’s leadership by listening to the Sister Smart Leadership podcast or following Jill on LinkedIn or YouTube.