Quick Lift: Flipping the Script on Self Doubt
This Quick Lift episode recaps the game-changing takeaways from our conversation with Jill Avey.
In less than 10 minutes, we break down:
- Why confidence is a skill, not a personality trait
- How to shut down limiting beliefs with a simple phrase: “That’s not like me.”
- The truth about executive presence and how to start cultivating it
- Why being busy isn’t the same as being impactful—and how to reclaim your time
- A simple daily habit that builds long-term confidence and keeps imposter syndrome at bay
Whether you’re eyeing your next promotion or simply trying to show up more fully, these insights are a fast-track to showing up bolder, clearer, and louder.
00:00:00.000 --> 00:00:02.419
Welcome to Loud and Lifted. I'm your host, Betsy
00:00:02.419 --> 00:00:05.419
Hamm. And in this quick lift episode, we're revisiting
00:00:05.419 --> 00:00:08.419
the powerful conversation with Jill Avey, leadership
00:00:08.419 --> 00:00:10.619
and career coach and founder of Sister Smart,
00:00:11.000 --> 00:00:13.820
who helps women step into bigger roles with confidence
00:00:13.820 --> 00:00:16.980
and clarity. This episode unpacks what's really
00:00:16.980 --> 00:00:19.339
standing in our way. And spoiler, it's not just
00:00:19.339 --> 00:00:21.839
a lack of skill or experience. It's our mindset.
00:00:22.440 --> 00:00:25.039
We talk about limiting beliefs, saboteurs, and
00:00:25.039 --> 00:00:28.079
the pressure to please, and what executive presence
00:00:28.079 --> 00:00:30.679
really means. And under 10 minutes, you'll walk
00:00:30.679 --> 00:00:32.979
away with powerful reframes, tactical tools,
00:00:33.100 --> 00:00:35.179
and a reminder that confidence is a practice,
00:00:35.460 --> 00:00:46.479
not a personality trait. Let's dig in. The first
00:00:46.479 --> 00:00:49.700
key takeaway, your saboteurs are loud, but you
00:00:49.700 --> 00:00:52.960
can talk louder. Jill talked about limiting beliefs
00:00:52.960 --> 00:00:55.520
and how they're your saboteurs. And just to clarify,
00:00:55.700 --> 00:00:58.740
a limiting belief is the internal story that
00:00:58.740 --> 00:01:00.880
you believe because you've been telling it to
00:01:00.880 --> 00:01:03.619
yourself for so long. So we all do that. Maybe
00:01:03.619 --> 00:01:06.359
I'm not good enough. I'm not smart enough. I'm
00:01:06.359 --> 00:01:08.400
not outgoing enough. Any of those things can
00:01:08.400 --> 00:01:10.579
be limiting beliefs you have about yourself.
00:01:10.920 --> 00:01:13.120
So what do you do? You have to change that. And
00:01:13.120 --> 00:01:15.680
it starts with one identifying what are those
00:01:15.680 --> 00:01:17.719
limiting beliefs that you have been telling yourself
00:01:17.719 --> 00:01:20.239
that aren't true. Then you have to challenge
00:01:20.239 --> 00:01:21.819
those limits. limiting beliefs that you have
00:01:21.819 --> 00:01:24.099
and you need to reframe them. You need to start
00:01:24.099 --> 00:01:26.620
telling a different story. It's just a shift.
00:01:27.140 --> 00:01:29.459
Jill said about saying, and that's not like me.
00:01:29.500 --> 00:01:31.140
When you think of some of those limiting beliefs,
00:01:31.480 --> 00:01:34.079
you're retraining your brain to become the version
00:01:34.079 --> 00:01:37.519
of who you want to be. I gave the example when
00:01:37.519 --> 00:01:39.640
she was talking about it, even sometimes it can
00:01:39.640 --> 00:01:41.540
be something very tactical. In the beginning
00:01:41.540 --> 00:01:43.659
of my career, I remember thinking I wasn't good
00:01:43.659 --> 00:01:46.219
with numbers. I wasn't good with accounting or
00:01:46.219 --> 00:01:48.140
finances and that kind of thing. And I started
00:01:48.140 --> 00:01:50.959
to believe that just because at that time marketing
00:01:50.959 --> 00:01:53.799
people weren't typically good with numbers. And
00:01:53.799 --> 00:01:56.000
I realized that wasn't really true. Sure. It's
00:01:56.000 --> 00:01:58.040
not my strength, not probably the best thing.
00:01:58.280 --> 00:02:00.500
I'm never going to be hired to be a VP of finance,
00:02:00.519 --> 00:02:02.939
but I started to believe that. So I had to really
00:02:02.939 --> 00:02:05.120
start to flip the script. I did some work, so
00:02:05.120 --> 00:02:07.120
I became better at that as well. But I started
00:02:07.120 --> 00:02:09.439
saying, no, I like numbers. I'm not bad at math.
00:02:09.479 --> 00:02:12.919
I'm not bad at numbers. And eventually, I started
00:02:12.919 --> 00:02:15.879
to believe the story, essentially, that I was
00:02:15.879 --> 00:02:18.319
telling myself. And I stopped saying that to
00:02:18.319 --> 00:02:20.120
other people, because that's part of it, too,
00:02:20.439 --> 00:02:22.979
is when we're constantly putting ourselves down,
00:02:22.979 --> 00:02:25.900
oh, I'm not organized was Jill's example, then
00:02:25.900 --> 00:02:28.000
people start to repeat that back to you. So now
00:02:28.000 --> 00:02:30.060
you're having that reinforced as well as having
00:02:30.060 --> 00:02:32.460
it in your own head, which we just have to kill
00:02:32.460 --> 00:02:35.830
it all. We just have to stop. and we need to
00:02:35.830 --> 00:02:37.990
reframe it and we need to start telling ourselves
00:02:37.990 --> 00:02:41.469
a different story. So action item for this one,
00:02:41.930 --> 00:02:44.750
pick one of those limiting beliefs, one of those
00:02:44.750 --> 00:02:46.909
thoughts that you have in your head and rewrite
00:02:46.909 --> 00:02:50.150
it. Start with a that's not like me and follow
00:02:50.150 --> 00:02:52.569
it up with the behavior or mindset you want to
00:02:52.569 --> 00:02:55.990
embody. Second takeaway, executive presence isn't
00:02:55.990 --> 00:02:59.590
a buzzword, it's your next level. Executive presence
00:02:59.590 --> 00:03:01.590
is what signals to others that your leadership
00:03:01.590 --> 00:03:04.530
ready. It's made up of communication, gravitas
00:03:04.530 --> 00:03:07.669
and appearance. But it's also your authenticity
00:03:07.669 --> 00:03:11.370
and how you treat people. Am I? Previous career.
00:03:11.370 --> 00:03:13.990
I heard that word a lot when you got to a certain
00:03:13.990 --> 00:03:16.509
level a director level and you wanted to be at
00:03:16.509 --> 00:03:18.889
that VP level or management level They would
00:03:18.889 --> 00:03:20.810
talk about executive presence and I remember
00:03:20.810 --> 00:03:23.009
not completely understanding what that means
00:03:23.009 --> 00:03:25.650
because let's be honest It's sort of subjective
00:03:25.650 --> 00:03:27.849
and it's different to everyone and I think depending
00:03:27.849 --> 00:03:30.990
what company you're at the expectation is different
00:03:30.990 --> 00:03:33.590
So all you can do is think about how are you
00:03:33.590 --> 00:03:36.629
showing up? And I think I've mentioned pie on
00:03:36.629 --> 00:03:38.449
multiple episodes and I'm really excited that
00:03:38.449 --> 00:03:41.259
we'll have Linda here to talk about Pi soon,
00:03:41.520 --> 00:03:44.159
but part of the Pi performance image exposure
00:03:44.159 --> 00:03:47.539
is that image. So it's how people talk about
00:03:47.539 --> 00:03:48.919
you when you're not in the room. How do they
00:03:48.919 --> 00:03:51.780
describe you? How do you portray yourself? How
00:03:51.780 --> 00:03:54.840
are you perceived in meetings and on teams calls?
00:03:55.060 --> 00:03:58.080
Are you present and engaged and poised and confident?
00:03:58.620 --> 00:04:00.740
Or are you sitting in the back of the room? Are
00:04:00.740 --> 00:04:03.199
you not speaking up? Are you sort of slouched
00:04:03.199 --> 00:04:05.560
over and just coming across like you aren't the
00:04:05.560 --> 00:04:08.300
expert in whatever area that you probably are?
00:04:08.620 --> 00:04:11.080
So Executive presence is really important whether
00:04:11.080 --> 00:04:14.199
you want to be a VP CEO or just you want to continue
00:04:14.199 --> 00:04:16.819
to grow in your career you really need to think
00:04:16.819 --> 00:04:19.279
about how you're being portrayed and how you're
00:04:19.279 --> 00:04:22.079
showing up and what you need to do in order to
00:04:22.079 --> 00:04:24.139
be to that next level and I'm sure if we all
00:04:24.139 --> 00:04:26.579
stop and think about people on leadership teams
00:04:26.579 --> 00:04:28.439
that we've worked for in the past you can think
00:04:28.439 --> 00:04:30.699
okay. Yeah, that person was really good, but
00:04:30.699 --> 00:04:32.480
their executive presence they walked into the
00:04:32.480 --> 00:04:35.399
room and everybody knew that they were in charge
00:04:35.399 --> 00:04:36.959
and they were going to be the ones making the
00:04:36.959 --> 00:04:39.740
decision so It's a confidence thing, right? Again,
00:04:39.819 --> 00:04:41.939
it kinda goes back to that confidence part. It's
00:04:41.939 --> 00:04:44.000
how you carry yourself, the confidence, the poise,
00:04:44.000 --> 00:04:47.079
the relationships. So this week, the action item
00:04:47.079 --> 00:04:50.220
is ask yourself, do I carry myself like a leader
00:04:50.220 --> 00:04:53.060
that I want to be? And then pick one area, whether
00:04:53.060 --> 00:04:55.579
it's your voice or your posture or boundaries
00:04:55.579 --> 00:04:58.480
or kindness, and level it up. And actually, I
00:04:58.480 --> 00:05:01.079
think the great part of this is too, is somebody
00:05:01.079 --> 00:05:04.000
that you trust, have that conversation, ask them
00:05:04.000 --> 00:05:06.199
for feedback. How do I show up? What do you think
00:05:06.199 --> 00:05:08.279
about my presence when I'm in the room? Whether
00:05:08.279 --> 00:05:10.500
it's your boss or a peer, it's great to get that
00:05:10.500 --> 00:05:13.829
outside person. The next key takeaway is busyness
00:05:13.829 --> 00:05:17.949
is not a badge of honor. We as women are socialized
00:05:17.949 --> 00:05:21.290
to be helpful, pleasing and nice, but too often
00:05:21.290 --> 00:05:23.529
that turns into chronic busyness and burnout.
00:05:23.970 --> 00:05:25.850
Now let's recap. Have you been listening to prior
00:05:25.850 --> 00:05:28.189
episodes? How many times we talk about being
00:05:28.189 --> 00:05:30.949
busy and overwhelmed and work -life balance.
00:05:30.949 --> 00:05:32.990
I mean, it's come up so much and that's because
00:05:32.990 --> 00:05:35.810
it's an issue. It's an issue for us as women,
00:05:35.949 --> 00:05:39.230
especially where we try to take on so much. So
00:05:39.230 --> 00:05:41.810
the juggling and the prioritizing is so important.
00:05:42.170 --> 00:05:44.029
So how do you get better? There's a reason we
00:05:44.029 --> 00:05:46.009
just kind of have to take a step back as we've
00:05:46.009 --> 00:05:47.730
talked in other episodes about looking at our
00:05:47.730 --> 00:05:50.589
calendar, being intentional, setting boundaries,
00:05:50.870 --> 00:05:53.529
scheduling time for what really matters, and
00:05:53.529 --> 00:05:56.850
just chill. Action item for this week. I know
00:05:56.850 --> 00:05:58.610
this has been an action item in the past, but
00:05:58.610 --> 00:06:02.149
say no to one thing this week that is not aligned
00:06:02.149 --> 00:06:05.209
with your goals. Reclaim your time with intention.
00:06:05.610 --> 00:06:07.230
And if you need more details on that, go back
00:06:07.230 --> 00:06:09.490
and also listen to Julia's episode from a few
00:06:09.490 --> 00:06:12.819
weeks ago. And the last key takeaway, confidence
00:06:12.819 --> 00:06:15.699
is built through gratitude and wins. Now, again,
00:06:15.839 --> 00:06:17.939
confidence has come up a lot in prior episodes
00:06:17.939 --> 00:06:20.220
and we've talked about you have to grow your
00:06:20.220 --> 00:06:22.660
confidence the same way that you grow your muscles
00:06:22.660 --> 00:06:26.240
and it's through practice and reps. Now, I really
00:06:26.240 --> 00:06:28.680
liked what Jill talked about with the mindset
00:06:28.680 --> 00:06:32.180
work and being intentional and the positive affirmation.
00:06:32.540 --> 00:06:35.579
She recommends that a very simple but powerful
00:06:35.579 --> 00:06:38.639
habit that you can do daily is write down three
00:06:38.639 --> 00:06:41.170
things you're grateful for. and what's going
00:06:41.170 --> 00:06:43.550
well every day. It's so easy, right? There's
00:06:43.550 --> 00:06:45.290
always three things to be grateful for. Maybe
00:06:45.290 --> 00:06:47.310
it's something really big. Maybe it's something
00:06:47.310 --> 00:06:49.629
really small. Maybe it's something as much as
00:06:49.629 --> 00:06:51.189
a client that you were trying to get a hold of
00:06:51.189 --> 00:06:53.430
finally called you back or gave you a compliment
00:06:53.430 --> 00:06:56.329
or you got put on a great project. It can be
00:06:56.329 --> 00:06:57.970
little things and it could be bigger things,
00:06:58.269 --> 00:07:00.370
but think about what you're grateful for every
00:07:00.370 --> 00:07:02.569
day and write it down. It's a great habit to
00:07:02.569 --> 00:07:05.910
get into. We also talked about keeping a victory
00:07:05.910 --> 00:07:09.029
folder or a win journal. And I love this. And
00:07:09.029 --> 00:07:10.709
as I mentioned on the podcast, it's something
00:07:10.709 --> 00:07:13.050
that I did and I don't know why I stopped, but
00:07:13.050 --> 00:07:15.949
having a victory file or folder or a wins journal,
00:07:15.990 --> 00:07:17.970
whatever you want to call it. It's just taking
00:07:17.970 --> 00:07:21.050
anything that was a win or a victory and putting
00:07:21.050 --> 00:07:23.689
it in one place, whether it's an email or somebody
00:07:23.689 --> 00:07:25.509
says something really nice about you, gives you
00:07:25.509 --> 00:07:28.290
a compliment. Maybe it's results of a campaign
00:07:28.290 --> 00:07:30.689
that you were part of, but put all of that in
00:07:30.689 --> 00:07:33.019
one spot. call it your wind journal, call it
00:07:33.019 --> 00:07:35.779
your victory notebook, but just continue to compile
00:07:35.779 --> 00:07:38.100
that. It's such an awesome thing in order to
00:07:38.100 --> 00:07:40.139
go back and look at that and say, oh, okay, wow.
00:07:40.579 --> 00:07:42.620
It helps to build your confidence, helps you
00:07:42.620 --> 00:07:44.379
to give you that credibility. And hey, let's
00:07:44.379 --> 00:07:46.459
be honest, honestly, if you were thinking about
00:07:46.459 --> 00:07:48.680
interviewing for a job in the future, you have
00:07:48.680 --> 00:07:50.420
this little wind folder that you can go back
00:07:50.420 --> 00:07:53.740
to and be able to pull ideas of things that happened
00:07:53.740 --> 00:07:55.399
that went really well. That to me is the bonus.
00:07:55.560 --> 00:07:57.699
The more important part is building your confidence
00:07:57.699 --> 00:07:59.920
by keeping track of those wins and what you did
00:07:59.920 --> 00:08:02.980
well. You're not too busy, too emotional, too
00:08:02.980 --> 00:08:06.100
under qualified or too late. You're capable and
00:08:06.100 --> 00:08:08.399
the only thing standing in your way right now
00:08:08.399 --> 00:08:10.819
just might be the story that you're telling yourself.
00:08:11.259 --> 00:08:13.680
Huge thanks to Jill for helping us reframe those
00:08:13.680 --> 00:08:15.620
beliefs and show up as the leaders we were meant
00:08:15.620 --> 00:08:18.879
to be. If this quick lift episode resonated with
00:08:18.879 --> 00:08:20.560
you, please send it to a friend who needs to
00:08:20.560 --> 00:08:22.800
hear it. Make sure you're following us on Instagram
00:08:22.800 --> 00:08:25.180
at Loud and Lifted Podcasts and subscribe wherever
00:08:25.180 --> 00:08:27.339
you listen to podcasts so you don't miss the
00:08:27.339 --> 00:08:30.339
next conversation. Until next time, keep leading,
00:08:30.579 --> 00:08:32.919
keep rewriting and keep getting loud and lifted.

Executive Coach
Jill helps senior leaders develop so they can lead teams most effectively and grow to their full potential. She does this by supporting her clients to cultivate their strengths, empower their teams, and deliver better business outcomes as a result.
As a former executive, she has experienced the challenges leaders face firsthand. After 25 years, she left the corporate world to serve others and share her passion for leading that led to her success as a coaching manager.
After studying coaching at the International Coaching Institute, she earned her PCC certification with the International Coaching Federation (ICF). She is also certified in Conversational Intelligence, a discipline that uses neuroscience to improve team performance and to administer the Bates Communication ExPI Executive Presence 360 Assessment. She received her MBA from Columbia Business School with Dean’s List honors.
She believes that everyone has talents they haven’t yet fully realized. She is inspired to help her clients find deep fulfillment in their careers both personally and financially. She has been described by those who have worked with me as intuitive, curious, and authentic. As well, as a true thought partner who listens deeply to uncover what might not be readily apparent to expand her client’s thinking. Her approach is grounded in research, applied behavioral science, and her own personal experience.
Learn more about women’s leadership by listening to the Sister Smart Leadership podcast or following Jill on LinkedIn or YouTube.




