Quick Lift: Speak It. Own It. Reroute When Needed.
This Quick Lift packs a punch of career clarity, straight from Gwen Wiscount’s playbook. In under 10 minutes, we unpack the defining moments that shaped her trajectory—from unshakable decisions to bold pivots and powerful connections.
Whether you're early in your career or ready for your next chapter, this episode is a masterclass in momentum.
We cover:
🌟 The power of hinge moments
📣 Why your goals need exposure
🌀 Permission to pivot (nothing is permanent)
🔥 Get exposure—why effort alone isn’t enough
You don’t need to have it all figured out. You just need to take the next step!
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Welcome to Loud and Lifted, the podcast where
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we amplify women who lead with courage and make
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bold moves. I'm your host, Betsy Hamm. This week's
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quick lift is inspired by Gwen Whiscount, a powerhouse
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sales leader and entrepreneur. Gwen's journey
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is all about action, grit, and being intentional.
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In under 10 minutes, we are digging into those
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key takeaways and action items from our conversation
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with Gwen. No matter where you are in your journey,
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this is your reminder, your career doesn't just
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happen, you build it. Let's get into it. Takeaway
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number one, hinge moments shape the story. The
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biggest changes in your life often swing on the
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smallest choices, a bold move or a yes risk.
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Now, this was not a concept that I ever heard
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of, which is very interesting, however, and this
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is based off of a book by Michael Lindsay and
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he talks about hinge moments or those crucial
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decision points in life where actions can have
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a disproportionate impact on future outcomes.
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These are significant and sometimes they may
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be obvious. You know, Gwen talked about one of
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her very early on hinge moments in her career
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was after she graduated college and she had two
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job opportunities. opportunities in front of
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her. One was staying local and staying comfortable,
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to be honest, with a company that she was familiar
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with. And the second opportunity was moving several
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states away, really starting fresh and starting
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over in an industry that she didn't have experience
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in and didn't really sound the most glamorous.
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She went with the later option, which then had
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a different trajectory of her career. She probably
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could have stayed here and everything could have
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been great. And who would have known how that
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would have continued to grow. But because of
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her moving to Florida and because of the people
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that she met, it changed the path of her career.
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So that was. a pretty significant hinge moment.
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I think hinge moments can be as simple as sometimes
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taking a call or taking an interview. You know,
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through the years, I've had certain companies
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reach out who want to discuss and, you know,
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I always take the calls even if I'm not looking
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because you never know where that can lead to.
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And maybe it's not now, but maybe it's in the
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future. I think about that even how I ended up
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at Duck Donuts. I was kind of keeping an eye
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out and somebody had mentioned that they were
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looking to open their corporate headquarters
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in Mechanicsburg. I had never even heard of Duck
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Donuts. at the time, but I decided to take the
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call and set up the meeting. And that really
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opened my eyes and became this huge hinge moment
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in my career that never would have happened if
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I didn't take the call or take the lunch meeting
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to learn more about it. So action item for this
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week, reflect on one hinge moment in your life
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that changed your direction. Was it good? Was
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it bad? Did you open a door? Did you close a
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door? Sometimes closing a door isn't a bad thing,
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but think about that. Reflect on if you should
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have or would have done anything different, but
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most important, Think about the future. What's
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that next hinge moment? That's coming up and
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what are you gonna do about it? It's a door that
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you should be opening or again, maybe closing
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I just saw a quote from Mel Robbins the other
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day It says you were one decision away from a
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completely different life Think about that take
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away number two if you want something tell someone
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Your goals need exposure. And when you speak
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them, first of all, you start to own them. Second
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of all, the people you speak them to may be able
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to assist. Maybe it's an introduction. Maybe
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it's a connection. Maybe it's pointing you in
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the right direction of something that needs to
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happen in order for this to occur for you. This
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can take a lot of different meanings. However,
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a lot of it's based on relationships and connecting
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the dots and being intentional. There was more
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than one time in my career where one time when
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I was at Hershey and I wasn't being very clear.
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outspoken about my goals or what I wanted to
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do moving forward. And it definitely caught up
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to me, you know, when I finally did tell my boss,
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she was like, I had no idea you'd want to do
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that. And I missed an opportunity. So that was
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one opportunity where I should have told somebody.
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And maybe it's something that you're working
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towards, or maybe she could have helped connect
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the dots for me, but I didn't. tell someone.
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Now, there's another time where I actually did
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a great job of this. And that's when I never
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set out to be a CEO of an international donut
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franchise. But as the opportunity was sort of
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unfolding, as as we were looking to sell the
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company, I realized that we Nobody asked me,
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but I want to be the CEO. I didn't want someone
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to come in from the outside. We had such great
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positive momentum at the time. And I knew I could
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continue to move the brand forward. So I literally
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had to tell the founder and then CEO that that's
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what I wanted. Now, of course, there was a lot
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of steps and interviews and process that went
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behind that. But if I wouldn't have said something,
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I could have easily been passed over for that
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job. Action item, share one goal out loud this
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week. Now with somebody who can help you like
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a mentor or a colleague or even if it's your
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friend, but saying it gives you power and they
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can maybe help hold you accountable and ultimately
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help you connect the dots or help you get to
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where you're trying to go. Number three, nothing
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is permanent. So this cracks me up. Gwen mentioned
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this. I remember saying it very flipped to her,
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you know, 17, 16 years ago. She was really overthinking
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her decisions. And I said, look, if you don't
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like it, then you can move on or move back or
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find something different. You know, she was acting
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like this was a permanent decision and it wasn't,
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you can always reroute. And, you know, Gwen talked
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about thinking in two year plans or one year
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plan and not forever, which when you think about
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that and a smaller scale, then you're more likely
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to take. the risk or try something new. I think
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as women especially as we wait for complete clarity
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or complete confidence and a lot of times we're
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not going to get that. Sometimes we have to take
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the risk and put it out there. I have a friend
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who recently has been talking about wanting to
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start her own business, kind of as a side hustle
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at first till she can get it off the ground,
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obviously need the stability of an income. And
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you know, she finally realized like, what is
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she waiting for? So she started slow. She's taking
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steps, you know, starting the LLC, getting things
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around, creating the marketing material, but
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it's just taking that step and moving forward
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because sitting around is going to not ever have
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it happen. So action item for this. week, give
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yourself permission to make a move, whether it's
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big or small. Nothing changes if nothing changes.
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And the last takeaway, exposure over effort.
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Doing great work is one thing, right? That's
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step one. That's foundational. It's very important
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to have great work, strong performance. But who
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is talking about you when you're not in the room?
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You need sponsors and supporters. You need to
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be intentional with who you surround yourself
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with and know the relationships take work. This
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is one of my big ones for sure, because I have
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seen this happen countless times to women throughout
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my career where they do really great work, but
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nobody really realizes what they do or the value
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that they bring. I understand being your own
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PR person sometimes can be uncomfortable and
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people don't want to come across as cocky or
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conceited or taking credit for something that
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maybe was a team effort, but you have to get
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exposure. People have to know the value that
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you bring. And the only way they're going to
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do that is by you talking about it in the right
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way, sharing it and making sure that others around
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you know what you do. You know, I often talk
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about this. Does your boss know what you actually
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do? And more importantly, does your boss's boss
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or maybe somebody whose job that you would like
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something similar does, people have to know the
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value that you bring. And this is definitely
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a hard one. Also, think about this. Most promotions
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and jobs are filled by who you know. Let's be
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honest, right? It's the relationship. It's the
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connection. So if people understand who you are
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and what you do, then when the opportunity for
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a job or a promotion comes up, they're going
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to think of you. So action item for this week,
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identify one person who could be a champion for
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you and build that relationship. Get visible.
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This has come up multiple times on multiple podcasts,
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but being visible is so important and you can't
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be the best kept secret in the room. No matter
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where you are in your journey, the message is
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clear. Be bold, get intentional, and start laying
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the groundwork now. Because when opportunity
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knocks, you want to be ready. Say yes to new
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experiences. Share your goals out loud. And remember,
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doing great work is only part of it. Find your
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champions. Take the risk and own your path. And
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of course, keep getting loud and lifted. If you
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haven't listened to Gwen's episode, I strongly
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encourage you to do so. As always, if this episode
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resonated with you, please like it and share
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it. And don't forget to follow us on Instagram
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and TikTok. Until next time, stay loud and stay
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lifted.

Co Founder
Gwen Wiscount is a passionate, results-driven executive with an entrepreneurial mindset and a reputation for being a force multiplier. With over 15 years of experience scaling teams and building companies from the ground up, Gwen thrives in fast-paced, high-growth environments where strategy meets action.
Known for her authentic leadership style and ability to bring clarity to chaos, Gwen specializes in driving growth through smart structure, efficient systems, and a relentless focus on execution. She’s led organizations through pivotal growth stages, helping them evolve with intention, resilience, and speed.
Gwen is also the founder of Fabrik, a mission-driven startup tackling the loneliness epidemic by creating more meaningful human connection. Whether she’s launching a new venture or mentoring future leaders, Gwen shows up with energy, heart, and a “let’s make it happen” mentality.




