Jan. 29, 2026

Likeable Badass Quick Lift: Warmth + Competence = Status (Alison Fragale)

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Likeable Badass Quick Lift: Warmth + Competence = Status (Alison Fragale)

Episode Overview
This quick recap pulls the most actionable ideas from my conversation with Dr. Alison Fragale, author of Likeable Badass—so you can earn more respect (status), influence outcomes, and still feel like yourself doing it.

Be warm → get overlooked.
Be strong → get judged.
Show confidence → get questioned. …
So let’s fix the game instead of blaming you.

Summary
In this Quick Lift, we break down Alison’s core concept: people make fast judgments about you based on warmth and competence. When you intentionally signal both, you build status—and status becomes influence. The best part? The move is usually adding clarity and confidence, not subtracting kindness.

Key Takeaways

  • Status is built (not granted): Warmth + Competence → Respect → Influence
  • Power vs. status: A title can give power, but respect creates leverage
  • “Too nice” isn’t a personality problem: it’s usually a signal problem (they’re not seeing enough competence/confidence)
  • Self-promotion without backlash: Brag + Thank (claim impact + share credit)
  • Tough conversations land better when you think in a relationship timeline: past + present + future signals

Quick Lift Moves (try these this week)

  • Pick one signal to turn up:
    • Warmth: give public credit, a real check-in, a specific compliment
    • Competence: crisp POV, decisive language, bring the solution
  • Use this sentence starter in meetings:
    • “My recommendation is ___, because ___.”
  • Try Brag + Thank once (email, meeting, weekly update, LinkedIn):
    • “I’m proud of . Huge thanks to for __.”

Links & Resources

Alison's site: https://www.alisonfragale.com/

Alison's Instagram: @alisonfragale

Buy Likeable Badass: https://amzn.to/4628vSU

Loud & Lifted Podcast: https://www.loudandliftedpodcast.com/

Sign up for L&L newsletter: https://loud-lifted.kit.com/profile/links

WEBVTT

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Have you ever been told you're too nice and you

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wanted to respond, thanks, I think? Welcome to

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Allowed to Lift a Quick Lift, the under 10 minute

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episode where we turn big insights into small,

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repeatable moves you can actually use this week.

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I'm your host, Betsy Ham. Today, I'm recapping

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my conversation with Alison Fregilli, psychologist

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and author of Likeable Badass. And we're focusing

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on one core idea, being likeable, but also being

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a badass. Let's get into it. First, let's start

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with the definition. A likable badass is someone

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who shows up with a blend of two essential traits,

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capability and care. It's about being both assertive

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and warm, demonstrating that you know what you're

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doing, what you're good at, and that you genuinely

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care about others. This combination of assertiveness

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and warmth is powerful. It's the surest way to

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earn respect from others. When people meet us,

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they subconsciously assess two things, our ability

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to get things done, and are concerned for others.

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These judgments aren't random. They're based

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on whether we can control our environment and

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get results, and whether we care about more than

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just ourselves. This blend is crucial for respect,

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which opens doors to so many other good things

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in life. So takeaway number one is the two -part

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status equation of warmth and competence. Allison

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breaks status down into two fast judgments people

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make about you. Warmth. Are you a friend or are

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you a fellow? And are your intentions good? And

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two, confidence. Are you capable or not? And

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can you deliver the results? And here's the magic.

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When you consistently can signal both, people

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don't just like you, they respect you. And when

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you get respect, that becomes influence. So Alison

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gave some examples of some of those warmth signals.

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Maybe it's a genuine compliment. Maybe it's bringing

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somebody into a conversation, a thoughtful check

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-in, crediting someone publicly. She also talked

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about some of those signals that are natural

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to others and maybe not to some. For example,

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smiling. She said sometimes when people meet

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her or sees pictures of herself, she kind of

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has like a scowl or I'm sure some people could

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say they have an RBF. So you just smiling randomly

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may not be the most authentic move. So figuring

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out what are those cues that make sense to you

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because we're all different that are comfortable

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that signal warmth. So your quick lift this week

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is to do those two things, right? Pick the one

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signal that you're just going to turn up. And

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again, the balance here is still being genuine

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and authentic. Don't go around giving compliments

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that you don't mean or smiling when you really

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don't want to. But it's just being intentional

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about those warmth signals and how you're interacting

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with others and just crank it up a tiny bit.

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So that's the first part with warmth. And then

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the second part is those competence signals.

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And how do you show competence again? Turn it

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up a little bit. Think about a crisp point of

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view. Have decisive language. Bring a solution,

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not just a problem. And a lot of this is how

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we talk and how we communicate. You can go back

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and listen to Sarita's episode from last season

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where we talked about that confidence and that

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confidence that comes across with how you're

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positioning your ideas and not being afraid to

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speak up. So you're not changing who you are.

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You're just being intentional about what your

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audience can actually see. So one more signal

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to focus on and one competent signal to focus

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on in the coming week is takeaway number one.

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Takeaway number two, power versus status. And

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the title doesn't guarantee respect. So Alison

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draws a clear line. Power equals control of resources.

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Think about money, decisions, rewards, consequences.

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That's what it means when you have power. status

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is just being respected and valued by others,

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no matter what your title is. You can have power

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and still be the person nobody respects. And

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I say that, and I'm sure many people come to

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the top of your mind of someone who has power

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or the title, but they don't have that status.

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However, you can have status without a huge title

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and still influence the room. So there's a balance.

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And like one can be without the other. The ideal

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would be to have both, of course. So the quick

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lift move for this is is if you're going after

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promotion, a raise, or just a bigger seat at

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the table, Alison's point is to build status

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first. If your audience doesn't value you, they're

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less likely to hand you that power. So they ask,

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what signals would make them value you more?

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Is it the warmth, the competence, or both? Then

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act accordingly. Take away number three. what

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you're too nice really means, and the fix is

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adding, not subtracting. So this is a big myth

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buster. When people say you're too nice, they

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usually don't mean could you be less kind and

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be cruel. Nobody's asking for that. What this

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typically means is I'm not seeing enough of competence

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or confidence or results from you So the fix

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is not to become colder or again to be mean the

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fix is adding more confidence signals without

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subtracting warmth Allison literally frames this

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as adding not subtracting and you know This is

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one that really hits home for me not that I was

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ever told I was too nice, but I have seen countless

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women in my career who have been Legit too nice

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and it wasn't because they didn't have the competence

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they knew what they were doing they were good

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at their jobs but they were so afraid to make

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a decision to be accountable to give their opinion

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and they have the ability to be competent but

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they weren't. showing it. They weren't acting

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on it. So they would never want to make a decision.

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They were afraid to give their opinion. They

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couched every conversation that they had as,

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I'm not sure. I don't know. This is dumb. Again,

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going back to the negative language and they

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had that reputation of, oh, they're just so nice.

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This person's so nice. They're so nice. They're

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too nice. They're too nice. And again, lovely

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women, lovely people, but they needed to show

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their competence more. Takeaway number four was

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around self -promotion and the brag and thank.

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And Allison explains why self -promotion is hard,

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but we need to do it because it boosts confidence.

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but it can also threaten your warmth. And this

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goes back to many conversations we've had around

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image and building your personal brand and exposure.

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And this is something that a lot of women struggle

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with, but it goes back to the fact that we need

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to be able to promote ourselves. This is how

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we're going to continue to be successful, get

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promotions, get more opportunities. So her fix

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for this is if you feel uncomfortable promoting

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yourself or even taking credit, do a dual promotion.

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And she calls this the brag and think. credit,

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and you also share the credit. And I think this

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is great because so often at work we're working

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on projects that took multiple people, different

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teams. Very seldom something is completely independent.

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It's a team effort a lot of times, right? So

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let's take the credit, but then also thank others.

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So her example was, I'm really proud of the results

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we drove. Conversions increased and timelines

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improved. Huge thanks to Kristen and Aaron for

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their partnership to make it happen. So I'm saying

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I'm really proud we drove results, but I'm also

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thanking my other team members who helped me

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get this project done. So you signaled confidence,

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I delivered impact, and I was signaling warmth.

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I value others and I recognize contributions.

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And the other piece of this is just don't self

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-deprecate. Again, we need to be comfortable

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with self -promotion. And so we don't have to

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act shy about it or deflect or completely give

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credit to somebody else. Take the credit that

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you deserve and also thank the others who were

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part of it. The quick lift move here is use a

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brag and thanks once this week. Maybe it's a

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weekly update to your boss, a project recap email,

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a meeting shout out, a LinkedIn post, whatever

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it is. I am sure you can find one thing that

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you can put out there that you've been part of

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and contributed to show your confidence, but

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then also thank others. The last takeaway was

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around tough conversations and thinking past,

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present, and future signals. Allison's reframe

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is gold. A difficult conversation is not just

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that moment. It's on a relationship timeline.

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So we'll start with the present and in the moment.

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And if you have to have that tough conversation

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with someone on your team, you need to show that

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you care and that you're right. and that you're

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informed. The past part of that is building respect

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before you need to have that conversation. So

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when tough conversations happen, you already

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have that relationship built. You have that confidence

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between each other that you have everyone's right

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intentions in place. And you can have that conversation,

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hopefully a little bit easier. And then you think

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about the future because sometimes you're going

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to have a tough conversation and it's just not

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going to go well. Maybe you came across too harsh.

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Maybe you didn't come across harsh enough, but

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you're human. These things are going to happen

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and you can repair that with future signals.

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So say you have a tough conversation with someone

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on your team after that happens in the coming

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weeks doesn't have to be 24 hours later. Think

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about how you can show your support, your feedback,

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your opportunities, your acknowledgement. It's

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just a blip on a timeline and you have to figure

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out how to move on. But this is where I think

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a lot of women struggle because they don't want

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to have the tough conversations because they

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like the person they want to be likable. But

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those tough conversations have to happen. Because

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if you do ignore them, or you don't have them,

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or you're too nice during the conversation, you're

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going to start to lose respect from those around

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you. So have the tough conversation, but do it

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in a caring way. But make sure you're getting

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your point across. So the quick lift move here

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is before the next tough conversation that you

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have to have planned for it, write two lines.

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How will you show that you care? Then how are

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you also going to show that you're clear and

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confident? And again, this is a balance. This

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is something that I certainly have struggled

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with where I did care about the person and it

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was one blip in time, but I needed to get a point

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across. And I know there was times where I was

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too nice and I didn't come across harsh enough

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with my point. But then there's also times that

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maybe I came across too harsh. So it's a balance.

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It's a fine line. You have to be really intentional.

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And I think The best way to do this is to practice.

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And maybe it's a conversation that you should

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have had. And now you're sitting here thinking

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about, wow, a couple of weeks ago I really should

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have had that conversation with that person.

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And you didn't. So go back and do that exercise.

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Do it in your head. Do it in the car. Write it

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down. But go through those steps of what you

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should have said. Because if you continue to

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practice this, it just becomes easier. So here's

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your quick list summary. Status is built when

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people experience you as warm and capable. And

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move as usual. usually adding, not subtracting.

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Be intentional about building relationships and

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caring about others authentically, but also ensure

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you're getting shit done and doing what you say

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you will. If this hit home, share it with a friend

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who's trying to be respected without turning

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into someone she doesn't recognize. And if you

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want more Allison, start at her website and the

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newsletter The Upper Hand. We'll link everything

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in the show notes. Thanks for listening to Loud

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and Lifted. Until next time, stay loud, be likable,

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and don't forget to be a badass. you

Alison Fragale Profile Photo

Speaker. Author. Professor. Wine Lover.

Alison Fragale is an organizational psychologist, professor at the University of North Carolina Kenan-Flagler Business School, and bestselling author of Likeable Badass: How Women Get the Success They Deserve. Her academic research on status, power, negotiation, and influence have been published in her field’s top academic journals as well as national media outlets, including The Wall Street Journal and The New York Times. She is a sought-after keynote speaker who uses behavioral science to help individuals, especially women, excel. Prior to her academic career, Alison worked as a consultant for McKinsey and Company, Inc.

She holds a B.A. in Mathematics and Economics from Dartmouth College and a Ph.D. in Organizational Behavior from the Stanford University Graduate School of Business.

Alison resides in Chicago with her husband and her three children, who are all named after professional athletes. She also loves, in no particular order: cheap coffee, not-so-cheap wine, fabulous shoes, sushi, the Pittsburgh Steelers, Peloton workouts, Hallmark movies, and The Golden Girls.