Recap: Confidence, Personal Brand & Leadership Growth for Women

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From limiting beliefs to bad bosses, from golf

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courses to board rooms, season one proved that

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confidence, courage, and community are muscles,

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not magic. Today, I'm pulling together the biggest

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lessons from season one. So if you're new, this

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is your shortcut. And if you've been here from

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the beginning, then this is your reinforcement

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and reminder so you can make those key takeaways

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action items. Welcome to LatinLifted, the women

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in leadership podcast where we flip the script

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on what it really takes to grow your career.

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I'm your host, Betsy Ham. I can't believe we

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have wrapped season one with 38 episodes. This

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has been such a fun year and such a fun project

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to launch. We had 20 full episodes with guests

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and we had 18 quick lifts, which those were the

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less than 10 minutes high level takeaways from

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the conversations with our guest. We had the

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opportunity to hear from 19 amazing women with

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very different paths. And we can't forget our

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three men that we also talked to as well. But

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what has been so cool with having the opportunity

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to speak to these women, you know, we spoke to

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everyone from CEOs to small business owners,

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authors, doctors, executives, entrepreneurs,

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executive coaches, you name it. We had so many

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women with various backgrounds who all had different

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career journeys and paths to where they are today.

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And it was cool. The age range from our guest

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is 23 to 66. And that's pretty cool because you're

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hearing from different perspectives and different

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times in their career. So despite the fact that

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each one of those episodes had a different title,

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different intention, different perspective we

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wanted to share, the reality is that there came

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down to some reoccurring themes that we heard

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throughout season one. And since it's 2025 recap,

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we're going to do the top five themes from season

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one. We'll walk through each theme, the episodes

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that brought it to life, and some moves you can

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steal for your own career. Lesson number one,

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confidence is a skill. If we would have made

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loud and lifted a drinking game, and every time

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someone said confidence you had to drink, well,

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we all be in trouble. It came up, I think, in

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every conversation that we had. But not as something

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that you either have or you don't have. Over

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and over, women told us that you have to build

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confidence. And this is coming from successful

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women. Confidence isn't a personality, it's a

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skill. And it's a muscle. And just like muscles

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in your body, it takes work and it takes time

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and being intentional. So just like going to

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the gym, you're going to have to go work on it

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more than one time and you're going to have to

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have a plan and be a little patient. So some

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of the episodes where we really talked about

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how to build your confidence, the one started

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with Julia talking about her positive affirmations.

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And I love that she took this so seriously that

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she recorded her own positive affirmations. And

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despite the fact that she was a very successful

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entrepreneur, she continues to level up. She's

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not settling at where she's at. She continues

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to want to improve and in order to improve she

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keeps leveling up her mindset work Jill also

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talked about ways to improve your confidence

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and one of the things she discussed was a gratitude

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journal writing down two things every day that

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you are thankful for I mentioned a victory folder

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as another way where you take all your wins and

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you put them in one spot and then you revisit

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that every so often Jill also talked a lot about

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limiting beliefs and saboteurs and it all comes

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down to mindset work and And I think it's really

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important because Jill made a really great comment

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about you start behaving differently when you

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start telling yourself a different story. And

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that's really where the mindset work comes in.

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And lastly, Jamie talked about teeing up confidence

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and connection and community with She Said Golf

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and building your confidence because you're trying

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something new and you'll slowly get better over

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time. So some listener actions here, because

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we all need to work on building our confidence

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is figure out what works for you. Maybe it's

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the positive affirmations. Maybe it's the mindset

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work. Maybe it's the gratitude journal. Figure

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out what will help you and start doing it tomorrow.

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Start slow. You don't have to do all of them.

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Just pick one that you can start immediately

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and see how that starts to improve your confidence

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over time. Again, this isn't a once and done

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thing to do and cross off your list. Lesson two,

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get outside your comfort zone. The second theme

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talked about growth always lives just outside

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the comfort zone. No one stayed safe and got

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the life they really wanted. We had the opportunity

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to hear from so many founders, entrepreneurs,

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small business owners, and we start with Margaret.

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And she went from being a teacher to starting

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her own company, now having multiple locations

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of a clothing company. Obviously very different

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and something that she was very uncomfortable

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doing and she had build her confidence and luckily

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for her She also had a very supportive husband

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who helped her to see that she could have the

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support in order to do this But talk about getting

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outside your comfort zone Gwen is another one

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who is a great role model of just getting outside

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your comfort zone and just going for it She worked

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in various industries and made a couple career

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jumps where a lot of people maybe would have

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been hesitant and not been comfortable because

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it was new but she took those moves and it helped

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to really accelerate her growth. And Sonia had

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a really great point in her episode where she

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talked about treating change like a wave to surf,

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not a storm to fear. Because a lot of times that's

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why we're not quick to get outside of our comfort

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zone because it feels safe and it feels secure

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and we don't like change typically as humans.

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So just knowing that it's just part of life and

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riding that wave I think is really great advice.

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And go back to Julie's episode, you know, she

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talked a lot about blooming and blooming growing

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requires more than ambition. It takes the courage

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and intention and a little dirt under your nails.

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But again, stepping outside of your comfort zone.

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Now let's be clear. These women didn't blow up

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their lives overnight or do something super dramatic.

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They made educated risks. They checked the numbers.

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They trusted their gut. They made sure they had

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the support and then they moved. Comfort wasn't

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the goal. Alignment was. So listener action,

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think about one thing you've been hesitant to

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do. or change or ask for and make a plan to do

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it. And I think a great thing is to do is ask

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yourself if I wanted a life with no regret, what

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would I stop tolerating or stop not doing? Think

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about that and make a plan to have some action.

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Lesson three, your personal brand is already

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talking. We talked a lot about image and presence

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and not in a superficial way, but let's be clear

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and your image or your personal brand is the

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feeling people have when your name comes up in

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a room that you're not in. And as Linda Strange

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said, you have to craft your brand before it's

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crafted for you. And crafting your brand starts

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with honestly the way you dress. And Melanie

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had some really great advice for us about using

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clothes as a power tool. Your presences and your

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communication style, they all go together. And

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she said about using colors as connection, not

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a costume. And I don't care who you are, stop

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wearing so much black is basically what she said,

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because that's not inviting. It's not warm. And

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it goes beyond, of course, just clothing. And

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again, to clarify, we're not saying to go out

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and throw out your wardrobe or buy really expensive

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clothes or be up on the latest. It's just about

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portraying who you are through your clothing

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again using your clothes as a power tool Then

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Linda strange really went into why it matters

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and how to improve it And I think this is really

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important and thinking about it everything from

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how you communicate how you show up in a room

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How are you engaged in a meeting? And I think

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especially in a meeting situation, it's your

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opportunity to present yourself in a way of being

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calm and confident and engaged. And this is all

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really important and all ties back into your

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personal brand. So listener action here, you

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might be thinking, what do we do about it? I

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don't even know what people think about me. So

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the best advice is the five word exercise. This

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is a great tip to do. So think of the five words

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you want people to describe you. and write them

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down. It could be adaptable, it could be strategic,

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it could be connector, it could be problem solver,

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whatever it is, write down those five words that

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you want people to describe you as a leader.

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And then the fun part is you're going to ask

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others, ask your boss, ask your peers, ask people

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who work with you on a fairly regular basis who

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also give you genuine feedback, and then see

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where the list maybe isn't aligned. Maybe you're

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going to get words that you're kind of surprised

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by, and then you just have to sort of work to

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fill those gaps. Maybe it's dead on and that's

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amazing, but being aware and intentional about

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your image is very important. Lesson number four

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exposure is a strategy not an accident. This

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might be the spiciest truth of season one Performance

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alone doesn't move you up visibility does now

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this goes back to one of my favorite topics is

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pie Which is a great professional development

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tool that I have stuck with for years and Linda

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strange did a whole episode on pie but we'll

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focus on the ease since we're talking about exposure

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is a strategy and The whole thing with exposure

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is a lot of times women struggle with the exposure

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piece because they don't want to to come across

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being cocky or overly confident or if it's something

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that's a team opportunity, they don't want to

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be looking like they're taking credit. But the

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reality is people have to know what you do and

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the value that you bring. So who knows your work?

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Whose radar are you on? And Linda gave a great

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example of the Broadway stage versus community

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theater. So Broadway stage, maybe you get the

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opportunity to present at a really important

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meeting. Obviously you're going to be a little

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buttoned up. You're going to be prepared. This

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is your opportunity for that exposure. So take

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it right? And maybe you're even at a town hall

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meeting or some event at a big corporate building

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and you have the opportunity to talk to the leadership

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team, introduce yourself to the CEO, whatever

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it is. Those are those Broadway stage opportunities

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that Linda was talking about. But equally important

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is the community theater, and that's pretty much

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every day. So again, how are you showing up on

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in meetings and how are you using those opportunities?

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Uh, you know, just casually stopping by someone's

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office and saying, hello, what are you doing

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on LinkedIn? Another great opportunity for that

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exposure. And Lindsay talked about why this is

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important because there's no such thing as job

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security. There's only career security. So what

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are you doing to create that environment around

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you where you know people? And I love. that Catherine

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mentioned about doing a coffee chat every week.

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Now that might feel aggressive for you, but even

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starting that at all. And it could be in person,

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it can be virtual, but just starting to reach

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out to people so they get to know who you are

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and what you do. And Lindsay talked about how

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she messed that up years ago where she was at

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the same company for so many years. She didn't

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really know anybody outside in the industries.

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And then when she lost her job, she really struggled.

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So she had to really work to start making those

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connections. And I love that Sonia talked about

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building that. career roadmap this kind of goes

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into it. It's the visibility and being able to

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be across whether it's within your own company

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or within the industry that you're in or maybe

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even a new industry. Nearly every guest had a

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story of a coffee chat, a stretch assignment

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or a brave ass that just changed their trajectory

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because of their exposure. So listener action,

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make your top five list of people that you need

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to make sure they know who you are, whether it's

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inside your organization or out and just start

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reaching out, you know, one at a time. Maybe

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every other week you start reaching out to people

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and maybe you start posting more on LinkedIn.

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So people know what you're working about. Even

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if you're not looking for a job, that's not.

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always the point. But again, it goes back to

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having a little bit of that career security.

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And lastly, map your Broadway and your community

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theater opportunities for the next three months.

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Is our new networking event that you go to something

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that you could be part of? Lesson number five,

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our last lesson, community and support are your

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competitive advantage. You cannot do any of this

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alone. So first, let's talk a little bit about

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the community builders that were on the show.

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So we had the team that talked about women restaurant

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leadership and building this amazing community

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for women in restaurants. Jamie from She Said

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Golf and Katherine from Our Third Place. All

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three ladies are building and creating these

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spaces, physical and digital, for women to connect,

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mentor and show up as they are. And that's really

00:12:02.259 --> 00:12:04.779
important. Those are very legit community builders.

00:12:04.919 --> 00:12:07.200
But the other way to think about community is

00:12:07.200 --> 00:12:09.279
just your circles and who you surround yourself

00:12:09.279 --> 00:12:11.759
with. And this is something that is really great

00:12:11.759 --> 00:12:14.000
to take a quick audit of, you know, who are in

00:12:14.000 --> 00:12:15.700
those circles? Who are your cheerleaders? Who

00:12:15.700 --> 00:12:18.809
has your back? Who can you call for advice? Who

00:12:18.809 --> 00:12:20.710
can maybe smack you upside the head like Patti

00:12:20.710 --> 00:12:22.909
said when you need some accountability or someone

00:12:22.909 --> 00:12:25.570
to get you out of your funk. But it's really

00:12:25.570 --> 00:12:27.809
important to look at who you're surrounding yourself

00:12:27.809 --> 00:12:30.889
with within your community or your circles. And

00:12:30.889 --> 00:12:34.049
again, that starts with probably your company

00:12:34.049 --> 00:12:37.009
or your office and it goes out from there. And

00:12:37.009 --> 00:12:39.470
like I've mentioned in the past, I still have

00:12:39.470 --> 00:12:41.289
a community of women that I haven't worked with

00:12:41.289 --> 00:12:44.389
for 15 years, but they're still part of my group

00:12:44.389 --> 00:12:46.870
and women that I can rely on. on to help me,

00:12:46.870 --> 00:12:48.629
support me, maybe talk me out of something or

00:12:48.629 --> 00:12:50.490
maybe talk me into something. But it's really

00:12:50.490 --> 00:12:52.830
important to have that support and that friendship.

00:12:53.149 --> 00:12:56.169
And then also that partnership and having somebody

00:12:56.169 --> 00:12:58.610
that you can go to, whether it's in your family

00:12:58.610 --> 00:13:01.309
or your friends to help support you. The other

00:13:01.309 --> 00:13:03.809
piece of this is the actual support. And this

00:13:03.809 --> 00:13:06.549
is the reality of our lives. Thankfully, we don't

00:13:06.549 --> 00:13:08.710
just have to worry about work. We have personal

00:13:08.710 --> 00:13:12.929
lives and we have kids and parents and friends

00:13:12.929 --> 00:13:15.179
and animals, whatever it is in your life. if

00:13:15.179 --> 00:13:17.639
you have something else to worry about, including

00:13:17.639 --> 00:13:20.440
yourself, besides your job. And we all go through

00:13:20.440 --> 00:13:21.879
these different seasons, you know, whether it's

00:13:21.879 --> 00:13:23.620
that your kids are young or that now you're maybe

00:13:23.620 --> 00:13:25.820
dealing with aging parents, but we need support.

00:13:26.019 --> 00:13:29.200
No one can do this alone. And Dr. Linda Friedrizi

00:13:29.200 --> 00:13:31.379
Williams talked about this invisible labor and

00:13:31.379 --> 00:13:34.059
this mental load that women carry and why we

00:13:34.059 --> 00:13:36.460
need support systems. And the women who succeed

00:13:36.460 --> 00:13:39.100
can't succeed without that support system. It's

00:13:39.100 --> 00:13:41.360
not just a slogan, it's essential. And that's

00:13:41.360 --> 00:13:43.580
why I thought it was really important to do the

00:13:43.580 --> 00:13:47.039
episode with the three husbands slash dad slash

00:13:47.039 --> 00:13:49.139
men, obviously, but they talked about it from

00:13:49.139 --> 00:13:51.179
their perspective and how they knew that their

00:13:51.179 --> 00:13:53.899
wife would be more successful with their support.

00:13:54.259 --> 00:13:56.440
Now, does that mean that they are amazing all

00:13:56.440 --> 00:13:58.320
the time? Of course not, we're all human, but

00:13:58.320 --> 00:14:00.940
that's the challenge of this, right? We get so

00:14:00.940 --> 00:14:03.940
focused on being perfect and trying to balance.

00:14:04.120 --> 00:14:05.840
I hate when people talk about work -life balance.

00:14:06.000 --> 00:14:08.580
There's no such thing, it's juggling. And sometimes

00:14:08.580 --> 00:14:10.139
you have to prioritize and sometimes you know

00:14:10.139 --> 00:14:11.759
one of those balls is gonna drop. You have to

00:14:11.759 --> 00:14:13.360
make sure it's the right one that's gonna drop.

00:14:13.360 --> 00:14:15.559
one that's not going to break, but it's just

00:14:15.559 --> 00:14:17.559
getting that support and it's everything from

00:14:17.559 --> 00:14:20.000
being okay to ask somebody to watch your kids

00:14:20.000 --> 00:14:22.940
or pick them up from school to asking somebody

00:14:22.940 --> 00:14:26.279
to help make dinner in your house or clean the

00:14:26.279 --> 00:14:29.100
room, whatever it is, it varies. But at the end

00:14:29.100 --> 00:14:30.740
of the day, we're not Wonder Woman, we're not

00:14:30.740 --> 00:14:32.799
going to do this ourselves. So making sure you

00:14:32.799 --> 00:14:35.659
have the support system around you, which includes

00:14:35.659 --> 00:14:38.419
your family and friends. So if you don't have

00:14:38.419 --> 00:14:40.340
it, you got to build it and it may be there and

00:14:40.340 --> 00:14:44.450
you just need to ask. action, do a quick circle

00:14:44.450 --> 00:14:47.350
audit. Who are your go -to people for honesty,

00:14:47.690 --> 00:14:50.250
strategy, and hype? Where do you need to upgrade

00:14:50.250 --> 00:14:52.110
your inputs? And where do you maybe need to get

00:14:52.110 --> 00:14:53.789
rid of people? This is the other part that we

00:14:53.789 --> 00:14:55.690
don't talk enough about. Sometimes you might

00:14:55.690 --> 00:14:57.850
have people within your community or your circle

00:14:57.850 --> 00:15:01.289
that aren't good for you. get rid of them. And

00:15:01.289 --> 00:15:02.909
if you're struggling with that community and

00:15:02.909 --> 00:15:04.970
that support in your circles then look for those

00:15:04.970 --> 00:15:07.090
organizations like Women in Restaurant Leadership

00:15:07.090 --> 00:15:09.190
or She Said Golf where you can start to meet

00:15:09.190 --> 00:15:11.450
women that maybe your paths wouldn't across because

00:15:11.450 --> 00:15:13.570
you're in very different industries but you have

00:15:13.570 --> 00:15:15.809
that opportunity to start building support with

00:15:15.809 --> 00:15:18.970
like -minded women which is amazing. All right

00:15:18.970 --> 00:15:22.490
so those were our top five lessons learned from

00:15:22.490 --> 00:15:25.970
2025 season one. So if you remember nothing else

00:15:25.970 --> 00:15:29.110
remember just five things. Confidence is built

00:15:29.110 --> 00:15:31.740
through action growth doesn't happen in your

00:15:31.740 --> 00:15:34.379
comfort zone your personal brand is already talking

00:15:34.379 --> 00:15:37.580
decide what it's saying exposure is a strategy

00:15:37.580 --> 00:15:40.639
not an accident and your community and support

00:15:40.639 --> 00:15:43.600
are your competitive advantage I know it feels

00:15:43.600 --> 00:15:45.820
like a lot and it can feel overwhelming. So here's

00:15:45.820 --> 00:15:47.840
what I challenge you to do. Pick one of those

00:15:47.840 --> 00:15:51.379
themes and tomorrow, not January 1st, tomorrow,

00:15:51.580 --> 00:15:54.720
start focusing on it for 30 days and see if you

00:15:54.720 --> 00:15:56.720
can start to make progress. This isn't something

00:15:56.720 --> 00:15:58.580
that just magically happens overnight. And again,

00:15:58.580 --> 00:16:00.299
it's not easy or everybody would be doing it.

00:16:00.460 --> 00:16:02.840
So just pick something that you know is not one

00:16:02.840 --> 00:16:04.919
of your strengths and start to work on it and

00:16:04.919 --> 00:16:07.100
build that. And then when you can feel good about

00:16:07.100 --> 00:16:09.220
that, then we'll pick another theme next year.

00:16:09.379 --> 00:16:11.019
But for now, let's just worry about one thing.

00:16:11.360 --> 00:16:13.879
I really hope I hope you enjoyed season one.

00:16:14.100 --> 00:16:16.440
We had the opportunity to hear from such amazing

00:16:16.440 --> 00:16:19.000
guests. So thank you for your engagement and

00:16:19.000 --> 00:16:22.139
your feedback. And I cannot wait to kick off

00:16:22.139 --> 00:16:25.240
season two early in January. We already have

00:16:25.240 --> 00:16:27.539
some amazing guests lined up that I know you're

00:16:27.539 --> 00:16:30.759
going to love to hear from. So until next time,

00:16:30.940 --> 00:16:32.440
stay loud and stay lifted.